
FOUNDER. OPERATOR. BUILDER.
Make the
experience
the advantage.
I bring design, development, and AI together to build things that work beautifully.
Curious by nature.
Builder by default.
I’m Logan. I like finding the friction in an experience—and figuring out what it could become.
Operating a beach house taught me to notice the small things. Building businesses taught me to connect them. These days, I move between design, code, and AI to turn those observations into useful things.
A good idea gets more interesting when you make it real.Different disciplines.
One experience.
The interesting part is where they meet.
AI
Natural-language interfaces, useful assistants, and products that understand context.
Development
Custom websites, applications, integrations, and the systems behind them.
Design
Clear identities, considered interfaces, and the details that make a product feel right.
Automation
Less repetitive work. Better connections between the tools a business runs on.
Digital experiences
Booking flows, interactive worlds, and memorable ways to move through an idea.
One thing
led to the next.
Businesses, products, and ideas shaped by doing the work.
Silver Beach Inn
A family beach house becomes a hospitality business—and a place to learn what people actually need.
SandRabbit
Taking the design, development, and operating lessons beyond one property.
AirNLP / HOWI
Turning real questions and repeated friction into natural-language products.
Hoptally
Connecting the stay with the places, people, and experiences around it.
Out of my head.
Into the world.
See all my work ↗What can we
make happen?
From the first direction to the last detail. A focused project or a connected system.
Websites & web applications
A considered presence, a custom platform, or a better version of what you already have.
AI assistants & integrations
Put useful intelligence into the experience, connected to the right information and tools.
Brand & interface design
Find the visual direction, then carry it through every screen and interaction.
Workflow automation
Connect the moving parts and give repetitive work somewhere better to go.
Booking & hospitality systems
Direct booking, guest experiences, and systems shaped by firsthand operating context.
Interactive & 3D experiences
Explore a more expressive way to tell the story or use the product.
A CONVERSATION, NOT A CONTACT FORM.
Meet the work.
Ask a question.
I’m making a more personal way to explore what I do, powered by HOWI. We’re still connecting the dots.
The story behind HOWI ↗Get to know the work.
Your way.
A place to ask about my projects, how I approach a problem, or what we could build together.
The portfolio assistant isn’t connected yet. Ask me directly ↗
DESIGN & ENGINEERING

